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Baked and Co

Baked and Co is an online bakery that specializes in homemade cakes, cookies, and other baked goods. They have a website, BakedAndCo.com.au, to showcase their products and allow customers to place orders. However, the website was facing an issue of slow page load times, which was negatively impacting the user experience, causing a high bounce rate, and ultimately resulting in a loss of potential customers and revenue. In an effort to improve the website's performance, Baked and Co turned to Fix My Site Speed, a website optimization company, for help.

Background:

Baked and Co was experiencing slow page load times, which was causing frustration for users, resulting in a high bounce rate, and ultimately negatively impacting the company's bottom line. The website's page speed score, as measured by Google's PageSpeed Insights tool, was only 30/100. This score indicated that the website was experiencing significant issues with page load times and needed immediate attention.

What We Did:

Fix My Site Speed was brought in to help Baked and Co improve the website's page speed score and overall performance.

The team at Fix My Site Speed conducted a thorough analysis of the website, identifying areas that needed improvement. They discovered that the website was using several Shopify apps that were known to cause slow page load times. The team made recommendations about which apps were better to use for speed and performance purposes. In addition to app recommendations, Fix My Site Speed implemented a number of optimization techniques, including image compression, minifying CSS and JavaScript, and implementing a content delivery network (CDN). They also worked closely with Baked and Co's team to ensure that all of their apps were configured properly to improve the website's performance.

Results:

The optimization efforts of Fix My Site Speed resulted in a significant improvement in the website's page speed score. After the optimizations were implemented, the website's score improved from 30/100 to 80/100. This represents a significant improvement in page load times, which has led to a better user experience for visitors to the website. This improvement in website performance also directly impacted other important website metrics. The bounce rate dropped significantly as visitors were more likely to stay on the site and explore, resulting in an increase in traffic to the website. Additionally, conversion rates, revenue and SEO also improved as a result of the optimization efforts.

The website optimization efforts of Fix My Site Speed had a significant impact on the performance of Baked and Co. By identifying and addressing specific issues with the website's Shopify apps, Fix My Site Speed was able to improve the website's page speed score and overall performance. This ultimately led to an increase in revenue for Baked and Co as well as improvements in other important metrics such as bounce rate, conversion rate and SEO. It is important to note that for e-commerce websites like Baked and Co, the use of Shopify apps can play a significant role in website performance.

By closely monitoring and making recommendations about which apps to use, Fix My Site Speed was able to improve the website's performance and drive revenue growth for the client. If your website is struggling with slow page load times, consider working with a website optimization company like Fix My Site Speed to identify and address specific issues and drive revenue growth, as well as improve other important metrics such as bounce rate, conversion rate and SEO.

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