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Jac and Mooki

In today's fast-paced digital world, website speed has become a critical factor in determining the success of an online business. A slow-loading website not only frustrates users but also leads to a high bounce rate, low conversion rate, and poor search engine ranking. Jac and Mooki, an Australian fashion brand specializing in premium denim and casual wear, was facing these exact issues. With a mobile website speed score of 22/100, the company was struggling to attract and retain customers.


Jac and Mooki's slow-loading website was causing a significant impact on their online business. The slow page load time was frustrating users and leading to a high bounce rate. This, in turn, was affecting the conversion rate and causing a decline in revenue. The company was also facing challenges with its search engine optimization (SEO) efforts, resulting in poor search engine ranking and low organic traffic.

What We Did:

To address these challenges, Jac and Mooki partnered with Fix My Site Speed, a leading website optimization company. Fix My Site Speed conducted a thorough analysis of Jac and Mooki's website and made recommendations on how to improve its speed and performance. The first step was to optimize the images on the website. Fix My Site Speed recommended using image compression techniques to reduce the size of images without sacrificing quality. This reduced the page load time and improved the website's overall performance. The next step was to optimize the website's code. Fix My Site Speed recommended removing any redundant or unnecessary code, which was causing the website to load slowly.

The team also recommended using a content delivery network (CDN) to distribute the website's content globally and reduce page load time. In addition to these technical optimizations, Fix My Site Speed also looked at Jac and Mooki's Shopify apps. The team recommended using specific apps that were better suited for speed and performance purposes. By using these apps, Jac and Mooki was able to improve the website's overall performance and reduce page load time.


The changes made by Fix My Site Speed resulted in a significant improvement in Jac and Mooki's mobile website speed score, which increased from 22/100 to 80/100. This improvement in website performance led to a decrease in bounce rate, an increase in conversion rate, and an improvement in overall traffic and revenue. One of the key benefits of the optimization was the improvement in Jac and Mooki's SEO efforts. The improved website speed and performance resulted in a better search engine ranking, which led to an increase in organic traffic. This increase in traffic helped Jac and Mooki to achieve their goals of attracting and retaining customers. The impact of the website optimization was also reflected in Google Analytics.

The optimization efforts resulted in SEO becoming the top channel for traffic and revenue, surpassing other marketing efforts such as paid advertising and social media. Jac and Mooki's partnership with Fix My Site Speed proved to be a success. The optimization of the mobile website improved its speed score, reduced bounce rate, increased conversion rate, and improved search engine ranking. The results helped Jac and Mooki to achieve their goals of attracting and retaining customers and growing their online business. The importance of website speed and performance cannot be overstated. In today's digital world, a slow-loading website can have a significant impact on a business's success.

Fix My Site Speed's expertise and experience in optimizing website speed and performance can help businesses like Jac and Mooki to overcome these challenges and achieve their goals.

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