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Otis Eyewear

Otis Eyewear is a premium eyewear brand that sells stylish and fashionable glasses and sunglasses. They understand the importance of having a fast and responsive website that provides a seamless shopping experience to their customers. However, they were facing challenges with their mobile website speed and wanted to improve it to enhance the user experience and drive better results.

Background:

Otis Eyewear's mobile website had a page speed score of 34/100, which was slow and affected the user experience. A slow website can lead to higher bounce rates, lower conversion rates, and lower engagement levels. This can impact the brand's revenue and customer satisfaction levels. To overcome these challenges, Otis Eyewear approached Fix My Site Speed, a company that specializes in optimizing website speed and performance.

What We Did:

Fix My Site Speed analyzed the website and made recommendations to improve the mobile website speed. One of the key solutions was to optimize the Shopify apps used by Otis Eyewear.

The team recommended using Klaviyo, a marketing automation platform for email and SMS, and Okendo, a review generation company that collects genuine text, video, and photo reviews from happy customers. The team also made optimizations to the website's images, videos, and code to make the website load faster.

Results:

The optimizations made by Fix My Site Speed had a significant impact on Otis Eyewear's mobile website speed. The page speed score improved from 34/100 to 88/100, which is a remarkable improvement. This improvement in speed led to better results for Otis Eyewear, including:

  • Improved Conversion Rates: The faster website speed led to an improvement in the conversion rates, as users could easily navigate the website and make purchases.
  • Reduced Bounce Rates: A faster website speed reduced the bounce rates, as users were able to access the website quickly and spend more time on it.
  • Increased Traffic: The improved website speed led to an increase in traffic, as users were able to access the website quickly and easily.
  • Improved Revenue: The increased traffic and improved conversion rates led to an improvement in the revenue for Otis Eyewear.
  • Improved SEO: A faster website speed also led to an improvement in the SEO for Otis Eyewear, as search engines favor fast websites in their rankings.

In conclusion, Fix My Site Speed was able to make a significant impact on Otis Eyewear's mobile website speed. The improvements made to the website led to better results, including increased traffic, improved conversion rates, reduced bounce rates, improved revenue, and improved SEO.

Otis Eyewear now has a fast and responsive mobile website that provides a seamless shopping experience to their customers.

By investing in website optimization, Otis Eyewear was able to drive better results and provide a better user experience for their customers.

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