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The Sydney Strap Co

The Sydney Strap Co, a leading online retailer of watch straps, was facing a significant challenge with its mobile website page speed. With a score of only 27/100, the website was slow and unresponsive, causing frustration for visitors and hindering the overall user experience. This resulted in high bounce rates, low conversion rates, and reduced traffic and revenue. The company was in need of a solution to improve its mobile website page speed and enhance its overall performance.


Fix My Site Speed was engaged to help The Sydney Strap Co improve its mobile website page speed score. Our team of experts conducted a thorough analysis of the company's website and Shopify apps, looking for any potential bottlenecks or issues that could be affecting the website's speed and performance.

What We Did:

We found that the website was bogged down by multiple heavy apps and plugins, which were slowing down the page load time and causing frustration for visitors. Our team recommended that The Sydney Strap Co consider switching to lighter, more optimized apps that would improve website speed and enhance the overall user experience. After implementing these recommendations, The Sydney Strap Co's mobile website page speed score improved significantly, from 27/100 to 87/100. This improvement had a significant impact on the company's business, resulting in improved conversion rates, lower bounce rates, increased traffic, and increased revenue.


The Sydney Strap Co experienced significant improvements in key performance metrics after implementing Fix My Site Speed's recommendations. The company's conversion rate increased by over 30%, and its bounce rate decreased by over 20%. This, in turn, led to increased traffic and revenue, with the company reporting a 25% increase in sales. Additionally, the company's mobile website page speed score improvement of 60 points had a positive impact on its search engine optimization (SEO) efforts.

The Sydney Strap Co now appears on page 1 of Google for some of the best keywords around 'watch straps', making it easier for potential customers to find the company's products. SEO has now become the top channel for traffic and revenue in Google Analytics for The Sydney Strap Co, a testament to the impact that website performance improvements can have on a company's online success. The Sydney Strap Co's experience highlights the importance of website performance and the impact that it can have on a company's online success. By addressing the issue of slow mobile website page speed, The Sydney Strap Co was able to improve its conversion rate, reduce its bounce rate, increase its traffic, and increase its revenue. Fix My Site Speed's team of experts was able to provide valuable insights and recommendations to The Sydney Strap Co, helping the company to achieve its goals and improve its online presence.

The results speak for themselves, with The Sydney Strap Co now enjoying increased traffic, higher conversion rates, and improved SEO rankings, all of which have helped to drive business growth.

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